Although the product is targeted at women, is the advert? Explain your reasoning. Be more specific about who your target audience are (class, age, race)
Why would they want to represent their brand as chaotic? What is the narrative of the ad?
Be specific about the time it would be on TV.
Why do you think that the women in uniform appeals to men?
Hana, you make really good points, but then do not explain them in the detail you're capable of. To get above a C you need to analyse and evaluate your answers. Ask yourself, "why, why, why?"
Where are the answers to the rest of the questions?
I think i missed questions 5,7,11 but I'll answer it here. Like above ^^ can you type out my ebi with questions that I could of used to make my one answer in more in depth etc.
5. How is the brand represented? From the advert, the brand Lynx is represented as a scent which drives people insane for each other - like a spell for a person to get someone. Despite the fact the guy or girl wearing Lynx gets someone, in the ad the brand still hasn't got a very positive view. It makes Lynx look wild and crazy because of the madness in the ad to get someone, this can be seen as bad because people got each other by looks; people wearing Lynx looked at the person's clothes which links in with the stereotypical uniforms the women wore that attracts men sexually. This is seen as a negative representation on Lynx because the message from that is looks matter.
7. How is advertising regulated? The ASA, advertising standard authority, play a whole in regulating adverts. They make sure the advert doesn't offend, hurt etc anyone who will view the ad. Typical Lynx adverts must be given a lot of attention by the ASA because of they way it is represented and breaks the rules; from this ad they must of seen how Lynx broke codes and conventions with using two Lynx cans as twin towers, the sad event used in disguise for the ad can offend viewers.
11. How clear are the connections between the cross-media platforms? Even though the product is being advertised in different ways, they're still connections between the cross media platforms. For example the print ad and the moving image of this ad, the connections would be the chaos - things like tree on fire are in both platforms; this is done because it is what makes the advert stand out and its how we remember the advert by so having it like that we'll know it straight away no matter what media platform its in.
Although the product is targeted at women, is the advert? Explain your reasoning.
ReplyDeleteBe more specific about who your target audience are (class, age, race)
Why would they want to represent their brand as chaotic? What is the narrative of the ad?
Be specific about the time it would be on TV.
Why do you think that the women in uniform appeals to men?
Hana, you make really good points, but then do not explain them in the detail you're capable of. To get above a C you need to analyse and evaluate your answers. Ask yourself, "why, why, why?"
Where are the answers to the rest of the questions?
I think i missed questions 5,7,11 but I'll answer it here. Like above ^^ can you type out my ebi with questions that I could of used to make my one answer in more in depth etc.
Delete5. How is the brand represented? From the advert, the brand Lynx is represented as a scent which drives people insane for each other - like a spell for a person to get someone. Despite the fact the guy or girl wearing Lynx gets someone, in the ad the brand still hasn't got a very positive view. It makes Lynx look wild and crazy because of the madness in the ad to get someone, this can be seen as bad because people got each other by looks; people wearing Lynx looked at the person's clothes which links in with the stereotypical uniforms the women wore that attracts men sexually. This is seen as a negative representation on Lynx because the message from that is looks matter.
7. How is advertising regulated? The ASA, advertising standard authority, play a whole in regulating adverts. They make sure the advert doesn't offend, hurt etc anyone who will view the ad. Typical Lynx adverts must be given a lot of attention by the ASA because of they way it is represented and breaks the rules; from this ad they must of seen how Lynx broke codes and conventions with using two Lynx cans as twin towers, the sad event used in disguise for the ad can offend viewers.
11. How clear are the connections between the cross-media platforms? Even though the product is being advertised in different ways, they're still connections between the cross media platforms. For example the print ad and the moving image of this ad, the connections would be the chaos - things like tree on fire are in both platforms; this is done because it is what makes the advert stand out and its how we remember the advert by so having it like that we'll know it straight away no matter what media platform its in.