Production Company logo - Tells the audience the company that created the film. If the production company made successful films in the past, this gives a good image on the new film and people would want to watch it as before they've enjoyed films made by that company. The more people who watch it, the bigger the profit. Also, sometimes the logo may change the way it's represented to match the genre of film e.g. Warner Brothers.
Cast and Crew - Names of actors and actresses are in the trailer, people may watch film because it features one of their favorite actors/actresses.
Also 'From director of...' This may suggest content is similar to other film. And because the same director filmed it, how ever entertained the audience was in the other film, the audience will be that entertained in the new film.
Paces -
Fast pace: cut the clips to show as much of the story possible, giving an idea of the narrative.
Sometimes slow in beginning then fast to create tension and emotions for the climax.
Length of Shots - How long a shot is gives an effect. so each second counts. Short shots show important bits to the plot. Longer shots hold info about storyline.
Music - Matches pace of film, sets mood.
Dialogue - Tells story, seems more personal
Text - Creates suspense, helps tell story
Conventions of Drama genre -
Firstly, genre should be easily recognized by target audience because you want them to watch your film. Genres are used to form a script and attract the target audience.
Drama -
- True life situations with realistic characters, stories and setting
- Shows journey of character development
- Strong social interaction
- Storyline purpose is to move audiences emotions
- What makes drama is the conflict - inner/outer struggles, pain
- Audience can easily relate to characters
- Keeps audience emotionally attached and tension going - by using climaxes and anti climaxes.
- Form of realisation at end
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