Tuesday, 26 March 2013
Sky Skills experience
I thought the experience was really fun and enjoyable. I learnt alot about creating in the media, using cameras, editing software etc. Also gained alot of skills from the experience, like communication and teamwork; I realised how important it is to have these to make something successful from going sky.
I was in control of the kool computer editing machine thing. It was awesome and touchscreen and so so so wicked. I had to crop and organise the videoclips in order and perfection it.
Monday, 18 March 2013
Banned ad
http://www.youtube.com/watch?v=qNuRQmvykwk
This advert is advertising the Xbox 360; a game console mainly used to play violent/shooting games on. From this, the advert made shooting look fun and exciting by using hands as guns (something kids will do), cheerfully saying "Bang!" along with jolly music.
The advert was banned because if young children watch it they may find it difficult finding the difference between fake game shooting and reality - So the content of the advert was the reason why it was banned.
This advert is advertising the Xbox 360; a game console mainly used to play violent/shooting games on. From this, the advert made shooting look fun and exciting by using hands as guns (something kids will do), cheerfully saying "Bang!" along with jolly music.
The advert was banned because if young children watch it they may find it difficult finding the difference between fake game shooting and reality - So the content of the advert was the reason why it was banned.
Friday, 15 March 2013
Lynx
Print ad - The colours used in the print ad are black and yellow; black bold text and a bright yellow background. The connotations of the background is the morning sun to relate with the text '"Wake up and stay alert" also because it's so bright it helps 'stay alert'. The message is using Lynx morning gel will help stay alert in the morning. The target audience are 'men' who wake up early in the morning; I think men because stereotypically men wake up early to go work.
TV ad - Firstly you hear the door bell and the woman opens the door for the man who is a worker. The woman is dressed to show certain parts more, she's done this on purpose for the man, she acts very nice towards the man and the man reply's back normally which she's surprised from. This also may surprise the audience because an attractive woman was trying to get an average guy to like her, this shows how tried he is, later on he uses the Lynx morning gel seen in the cut in shot. And now should be awake.
The woman is represented as a need for attention because she wants the man to realise her so she dresses up and acts kind. The closing shot is Lynx's slogan for the morning gel "Wake up and stay alert" set out like the print ad.
In this ad it's also changed it's way it is appealing to the audience because usually the appeal in Lynx ads are need for sex, however in this the man didn't really care about the woman and the appeal was different - possibly need for attention as the woman wanted to be noticed by the man.
TV ad - Firstly you hear the door bell and the woman opens the door for the man who is a worker. The woman is dressed to show certain parts more, she's done this on purpose for the man, she acts very nice towards the man and the man reply's back normally which she's surprised from. This also may surprise the audience because an attractive woman was trying to get an average guy to like her, this shows how tried he is, later on he uses the Lynx morning gel seen in the cut in shot. And now should be awake.
The woman is represented as a need for attention because she wants the man to realise her so she dresses up and acts kind. The closing shot is Lynx's slogan for the morning gel "Wake up and stay alert" set out like the print ad.
In this ad it's also changed it's way it is appealing to the audience because usually the appeal in Lynx ads are need for sex, however in this the man didn't really care about the woman and the appeal was different - possibly need for attention as the woman wanted to be noticed by the man.
Wednesday, 6 March 2013
Advertising Standards Authority (ASA)
Who are the Advertising Standards Authority (ASA) ?
The ASA is placed around the world, they independently supervise advertising across the media. They regulate TV and radio advertising under a contract called Ofcom.
The work they do is taking action against misleading, harmful or offensive advertisements, sales promotions and direct marketing. Also their work includes acting on complaints.
ASA is like a reminder sign of the commitment advertising industries have to live up to; all parts of the advertising industry - advertisers, agencies and media - come together to commit to being legal, honest, truthful and respectful about the ads.
The ASA is placed around the world, they independently supervise advertising across the media. They regulate TV and radio advertising under a contract called Ofcom.
The work they do is taking action against misleading, harmful or offensive advertisements, sales promotions and direct marketing. Also their work includes acting on complaints.
ASA is like a reminder sign of the commitment advertising industries have to live up to; all parts of the advertising industry - advertisers, agencies and media - come together to commit to being legal, honest, truthful and respectful about the ads.
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