Who are the Advertising Standards Authority (ASA) ?
The ASA is placed around the world, they independently supervise advertising across the media. They regulate TV and radio advertising under a contract called Ofcom.
The work they do is taking action against misleading, harmful or offensive advertisements,
sales promotions and direct marketing. Also their work includes acting on complaints.
ASA is like a reminder sign of the commitment advertising industries have to live up to; all parts of the advertising industry - advertisers, agencies and media - come together to commit to being legal, honest, truthful and respectful about the ads.
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