pics

Factors in a film

Camera work - makes film interesting to watch

Good Plot - grabs audience attention, emotionally engages the audience, original new story, use imagination and don't get bored easily

Good leading cast - gains audience if features popular actress/actor. - know acting will be high standard compared to actor starting off.

If film gives you something to think off - gain a response or perspective, stimulation. With Iris, many perspectives - Iris who has the cancer, Jen who is suffering for her friend. Audience learn there is hope and change is good.

Good soundtrack - music that connects with the actions. Gives off the moods, attracts the attention.

Never too late - goes well with Iris because it is 'never too late' to change and believe for the best.  Jen wants to be there for her friend but she can not.

Without you - both friends are always together, without each other they are not complete. When they are separated this is an impact on their lives.

Survey

Sumana
How old are you? 15
What gender are you? Female
What is your favourite film genre? Dunno, I do like hybrid genres because it's best of both
Where do you watch movies most? Why? On TV because can't be asked to go cinema
What do you like about Drama movies? Why? They've got a good storyline because drama genres based on reality and I like that and gives a good idea of what can happen in the future
When was the last time you watched a drama movie? What film was it? Yesterday, Diary of a Wimpy Kid
Do you watch Drama films with anyone? Yesterday I watched the film with my baby brother. If it's more grown up I watch it by myself
What do you think of my film idea? I love it because it relates to people and brings back memories.

Lucy
How old are you? 16
What gender are you? Female
What is your favourite film genre? Drama and Romance
Where do you watch movies most? Why? Normally I watch them at home because it's easier
What do you like about Drama movies? Why? The storyline because they are not difficult to follow and are very addictive to watch.
When was the last time you watched a drama movie? What film was it?  Yesterday, Liar Liar
Do you watch Drama films with anyone? Not really, sometimes with my mum
What do you think of my film idea? Brilliant because it's a good storyline and it's so realistic

Nyny
How old are you? 16
What gender are you? Female
What is your favourite film genre?Comedy and some dramas
Where do you watch movies most? Why?At home because the movies are better on TV
What do you like about Drama movies? Why? I like how it's unpredictable. And if it has an interesting story. It's entertaining or if it's sad makes me feel for the characters
When was the last time you watched a drama movie? What film was it? Yesterday. Perks of being a wall flower
Do you watch Drama films with anyone? Nope
What do you think of my film idea? Awesome! I think it is very unique and touching. Makes you think about life

Max
How old are you? 24
What gender are you? Male
What is ur favourite film genre? Action - I love Martial arts, Jackie Chan!
Where do u watch movies most?why?
I watch them at home with friends because there's no rules at home
What do u lik bout Drama genre movies?why?
I only like it when it relates to me and my friends. Otherwise I find it useless to watch
When was the last time u watched a Drama genre film?What film was it?
Summers town, four weeks ago
Do u watch drama films wiv anyone?
My girlfriend because she likes drama. I'm forced to watch them with her
What do u think of my film idea?
I think it's awesome because it's deep. It has important messages and I like that.

Adrian
How old are you? 30
What gender are you? Male
What is ur favourite film genre? Thriller/superhero
Where do u watch movies most?why? Home - cinema too expensive
What do u lik bout Drama genre movies?why? Keeps me occupied - mentally
When was the last time u watched a Drama genre film?What film was it? Can't remember
Do u watch drama films wiv anyone? Depends on the situation. If I'm goin cinema I usually go with friends otherwise I tend to watch them by myself
What do u think of my film idea? Sweet idea, if made well would turn out to be a good film

Gosia
How old are you? 24
What gender are you? Female
What is ur favourite film genre? Drama
Where do u watch movies most?why? When I go cinema I'm hanging with my friends. Home when I'm lazy
What do u lik bout Drama genre movies?why? Makes me cry if it's sad. I like feeling emotional
When was the last time u watched a Drama genre film?What film was it? Yesterday, Philadelphia
Do u watch drama films wiv anyone? Nope
What do u think of my film idea? It's proper drama and I like it, makes me cry

Alex
How old are you? 27
What gender are you? Male
What is ur favourite film genre? Comedy
Where do u watch movies most?why? When I'm sick I'll watch them at home. But normally I go cinema with my friends to watch a new film
What do u lik bout Drama genre movies?why?
I like Drama movies that are deep and original because then I will find it interesting. Normally they're boring.
When was the last time u watched a Drama genre film?What film was it?
Like 5 days ago, Shawshank redemption (Watched it because my English teacher told me too)
Do u watch drama films wiv anyone? Not really, I don't want my friends to get bored.
What do u think of my film idea?
Kool! I love how it's so relavent and real. I would watch it.


People normally watch drama films by themselves. Perhaps this is because most drama films contain serious and important messages that's not entertaining to watch with friends but by yourself. Usually those type of drama films are mature however if the drama film is a comedy or action then it will be watched by a bigger audience since it is more enjoyable to watch with company.
Cinema is popular to go with friends. Drama films in cinema might not be as successful compared to the other films in the cinema because it is not as enjoyable to watch with company however young adult females are likely to watch drama film with friends in the cinema.

All females from the survey likes Drama films. This may be because Dramas tend to be more emotional and stereotypical females like that. Unlike males,  they do not like Drama films as much, I know this because the males do not remember the last time they watched a Drama film or they were forced to watch a Drama film - shows the lack of interest. But males do like watching drama films that contains violence and action.
Everyone in the survey are working class and from working class familes, maybe if I asked other demographics the answers would of been different. If so, it can be said your opinion is created by your own lifestyle.

What everyone likes about Drama films is that it's realistic and relatible. The messages from the film keeps the audience thinking and teaches them a lesson about life. The plot is engaging and original. Everyone thought Iris would be a good drama film because it meets all the key concepts.

Iris - Todorov narrative theory

Todorov narrative theory

Equilibrium - Sad, desolate environment of 2 young girls - Jen and Iris. Hang with a group of young thugs, although the bond between the two is strongest in the group.

Disruption - Girls at party, Iris does not feel well at party. When girls return home Iris faints. Goes hospital and finds out she has cancer. Jen finds out

Complication -  Iris in hospital going through the worst time in her life and left Jen to fend for herself for the first time.  Jen is emotionally and mentally effected by this - now is alone. But eventually she decides to change because she knows Iris is suffering and will be a different person at the end therefore she wants to change for her. So if Iris comes back, Jen wants her to live a better life with her so she starts now.

Climax - Jen changes for Iris, she leaves group, changes style, attends school, learns from mistakes. She knows Iris may or may not die but she's doing this for the both of them. Doctor says Iris is getting much better. Jen thinks she will live.

Restoration - Iris doesn't survive in the end. Sad, desolate environment is seen again except with just Jen alone but she's a different person. However she hasn't got her best friend and knows sheis doesn't survive in the end.

BBFC

Certification from British Board of film classification - Determines minimum age allowed to watch film - decision made by the content in the film. Connotes what will be in film and can appeal to target audience then.
In Iris, it will be a 15. I checked on the BBFC website and what's included in a 15 is what's in my film.
 15 - Frequent strong language, drug taking, Strong violence, portrayals of sexual activity, strong verbal references to sex, discriminatory language or behaviour. Iris includes scenes which are not suitable for children under 15 - drugs and in the film strong language. 

• Drugs can be seen however can not be promoted or encouraged.  There are scenes with minor drug usage and alcohol abuse.
• And the storyline contains sad scenes that might upset young viewers. Also the storyline is personal  because it has real life struggles. Therefore the film should be viewed by a mature audience. Lastly Iris contains messages that can apply to 15 years and over - the  film is about struggling with loved ones being diagnosed with cancer.

The difference between the certificates is the content within that age certificate. For example, A PG certificate is parental guidance and it's up to the parent if they want their child watches the film based on the content; it may upset a child. PG films are not made for young children, it's made for any age group. Adults can watch them too, e.g. The Artist.
But an 18 certificate would have to be viewed by someone 18 and over. This is because the content is unsuitable for anyone under that age, e.g. strong horror, this can disrupt and upset a person under 18, like a child - they be scared from the content. Although 18 and over are okay with it therefore the film is an 18.

• 
  Cinema release suitable for 12 years and over
• 
  Video release suitable for 12 years and over
• 

The trailer is PG 13 but the film rating is 15.

The tone coming from the trailer and the way it makes the audience feel can change the classification. For Iris it’s an unsettling tone which could disturb the audience therefore the film is 15. However the trailer is 13PG because the tone of it is not as disturbing. The trailer does feature drugs, any drug use will have to be PG13. Also there is alcohol abuse and depressing scenes which could influence a young audience making it unsuitable for children. And finally, the storyline is personal and it is a mature theme so it may upset a viewer.The trailer follows the 13PG rules.

PG-13 — Parents Strongly Cautioned. Some Material May Be Inappropriate For Children Under 13. A PG-13 rating is a sterner warning by the Rating Board to parents to determine whether their children under age 13 should view the motion picture, as some material might not be suited for them.

Up to parents to allow child under 13 can watch it. 

Film Marketing

Film marketing promotes the film thorough advertising, to maximise the amount of people to watch the film. Film studios will invest to market the film; the marketing budget sometimes cost more than the production budget because the marketing makes people come to watch the film, the more people on the opening weekend the more successful the film is. Films with different genres and target audiences will be advertised differently. Like blogging, merchandising and viral videos.

Social media for example is major to use when advertising a film, this connotes the film may be targeted at teenagers since most teenagers use social media. Mainly 16-25 years use Facebook and Twitter, Iris should be advertised a lot on them because the target audience are more likely to see it.

Ages on social media - http://marketingland.com/study-social-network-growth-across-the-globe-driven-by-mobile-users-older-generations-41982

Iris trailer is a huge part of the marketing campaign because it is delivering the idea of the film to the target audience and that makes them want to watch the film.

Most blockbuster movies already have an audience. The studio knows the film will have a big audience so they give a huge budget for the movie. Examples are films that are made as a second movie, the same audience that watched the first will be there. Or a source like a book made into a film e.g Twilight, fans of the book will watch the film.  
Original movies like INCEPTION and AVATAR are the exception to the rule, and represent a huge risk for the studio backing them. 

Sometimes, studios will give a lot of money but no profit in return. This is a waste of money, so studios need to make sure films will make a good profit.

Films make millions and if a film is successful, they have a profit. My Sister's Keeper made $12 million on their opening weekend. People will be aware of the money made and will talk about the film's money made to people, letting the film to be known to more people. Advertises the movie - 'Water Cooler moment'

In the My Sister's Keeper poster, it has the main characters on it acting natural. Also at the top there is 'From the director of…' the film the director filmed before can gain the same audience for this film. The star names are on the top left, the actresses can attract fans to watch the film. It says it is based on the best selling novel in small text, since it is a best selling novel then people should recognise it so it does not matter the text is small. The readers of the novel will watch the film.

Representations

Both Iris and Jen feel rejected from their families like most young teenagers.

Like most teenagers, Iris and Jen feel that their bond of friendship is much stronger and closer than that of the the ones with their families. This is because during the teenage years, secondary socialisation occurs and adolescents move away from the family and form small, close contact groups. Friends become family. Therefore, it will target a teenage audience because teenagers can understand and relate to the concept of close, personal relationships with friends.

An event that occurs in the trailer is when Iris is diagnosed with cancer. Cancer is an illness that many people can relate too, it has been said that we all know of at least one person who has been affected by Cancer. This event is also designed to cause an emotional reaction with the audience and "tug at their heart strings". This event is also designed to create sympathy for the main character (Iris) and even when Iris and Jen are parted their bond is still strong.

The hill in the trailer is a significant place as it was where the the two main characters (Iris and Jen) first met.    A hill is a place where children roll down so it denotes fun, laughter and joy. It is also metaphor for the ups and downs of their relationship; the ups being the fun, happy times and the downs being the drugs, bad crowds and ultimately, the cancer.

Iris and Jen are both from working class families. Iris is Caucasian and Jen is mixed race. Children from working class families are more likely to follow bad pathways because their lifestyle (environment - hard and unforgiving) leads them to it. They don't get what they want, so they will misbehave.

There are less opportunities for the working classes and the main characters are a stereotypical media representation of the working classes -  they are stuck in a rut and do not believe that their lives can be any better than their parents lives. They do not attend school, and subsequently end up socialising with gangs and criminals and like many teenagers with little hope, they partake in criminal activities, like drug taking and car jacking.


Family dynamics

Editing process/Treatment/script

There are no comments/star ratings for the trailer because most Drama-Tragedy trailers do not have them. They have a use of shots with words that relate to the film e.g for Iris there is a shot with 'Change'. The trailer is following the same conventions as the My Sister's Keepers trailer and that trailer does not feature any star ratings or comments.

At the beginning, the mise en scene lighting with the younger versions is slightly white, because I want the scenes with young Iris and Jen to look calm because life then was relaxed. However it isn't extremely white; the natural colours are still visible so it does not look sad. The girls just met and became best friends so it's happy. The slightness of white suggests the good past which is true in the shot.

Script -
'Hi, I'm Iris'
Laughter
'Best Friends forever!'
'Iris, Iris!'
'I have Cancer, I'm sorry'
'But you can't leave me'
'Where were you man?'
'I'm out'
'You're pathetic crying over that stupid girl! You know she's gonna die. Don't you?!'

Treatment -
Film certificate - pg13
Long shot
New line television
Long shot - hi
Medium, over shoulder shot - 'I'm Iris' - closer making what she says more important and personal
'Two girls' word shot - isolates them two from everyone else in film
long shot/medium, from behind, Jen laughing - happiness
'Two lives' - isolates
The shot of Iris and Jen running is a long shot and then there's a cut to a close up of them holding hands, this is demonstrates how they are close and they trust each other.
'Two friends'
They say 'Best friends forever' in same running shot- relates to words 'two friends'
'Brought together by fate'
The transition of them the younger selfs to older is shot by the younger selfs walk into a bush and come out older.
'Parted by destiny..?' - with a question mark because audience does not know why or how
bad scenes, cut jumps, fast cuts
Iris and Jen back home
Iris close up to face, slow mode
Iris faints
White lights
Hospital exterior shots
'What would you do?' ' If you lost' 'The person you love?'
flashback
Mark Johnson productions present
Hands
A true story of
Words appear on screen after action shots, the words relate to film - e.g. Change
Hill - significant
credits

Also, the titles 'Two girls' 'Two lives' 'Two friends' describes how Iris and Jen are the same and have a bond from it,  this separates their friendship from the gang which connotes their friendship is close and important

While editing, I thought about each shot in the trailer, making sure the mise en scene and transitions represent what I want it to. Like when Iris is lying on the hospital bed, the mise en scene is white suggesting peace, purity and perfection. The exposure of the shot also makes Iris look like an angel; white connotes cleanliness thus Iris is no longer a rebel because she is clean. The audience will think she's changed. Iris looks peaceful unlike before her lifestyle was chaotic and bad, also suggests she's dying. The shot enters through a dissolve, this is used to convey deeper meaning of the shot.

When Iris, Jen and the gang enter, the shots show Iris and Jen mixed with the wrong crowd, doing bad things like drugs. The shots are highlighted and bold connoting vividness, this make Iris and Jen look confident and willing to take risks because of their actions. Before they were innocent and young therefore this change will shock the audience.The pace is fast to show how life is too, this suggests they are careless for their actions because everything is done quick. This is edited by making the shots shorter and matching it along with a heartbeat. The heartbeat represents the pace of their life, because the heartbeat is fast indicates life is getting quicker for them. The heartbeat gets louder before Iris faints and stops just before she faints to let the audience know something is about to happen.

The voice over is done with a white background because white is a sad colour, this goes with the voice over because it is sad too. Also it is simple and basic, like what is being said, when it is simple it makes the audience think. Then dissolves to the hospital shot suggesting new beginning of their lives.

The shot of the hill at the end is significant. This is because it was where the two girls met and where their friendship started off. Having Jen walk across it at the end makes you feel sympathy for their friendship because they are separated by fate. And so much has happened since the first time they met, it is like Jen is reflecting on everything by walking past the hill, realising what has changed, her mistakes and her losses after meeting Iris at the hill which was when she was a little girl. Hills in parks are great for walking and having time to think to yourself.
The trailer is inspired from a true personal story. Which is why I worked hard on it.

Production

Cast List:

Iris Stanley- Marwa Slimani
Best friends with Jen. She is seen as more of a rebel compared to Jen because she would get the drugs. Iris gets cancer and she has to fight for her life. Both girls come from a harsh environment.
 Jennifer 'Jen' Bates - Hana Grant
Best friends with Iris. She's caught up in the rebellious ways with her best friend however changes when Iris gets cancer because Jen has to learn to live a life without her. 

Young Iris - Bella Slimani
Confident and open, she introduces herself to Jen when they first meet. She's wholesome and shorter than Jen - ironic when she grows up. Her confidence led her to being more bad then Jen.
Young Jen - Maariyah Atta
Seen alone representing loneliness until Iris comes and she's happy.  That loneliness returns when Iris gets cancer. Jen's loneliness came because she had no one to talk too because she lives in a harsh environment. 

Gang -
1 - Jade Young
2- Chloe Wheeler
3 - Naghma Butt
It was important for all gang members to wear hoodies; because it represents trouble. Worst gangs wear hoodies. Seen as 'bad' kids because they do drugs, hang in isolated places and drink at a young age. All come from estates

Jen's mum - Jantra Bradford
She's insensitive. The opposite of a loving mum, she doesn't understand the pain Jen's going through for Iris and makes Jen even more upset about it. She's working class and single. Lives in a council estate with her daughter Jen.

Locations -  

Richmond Park - greenery, space, nice place to meet
Behind Civic Centre - private to do drugs
Lampton Park - Scenes of Jen thinking walking
Jasdeep's garden - Will be allowed to throw and break bottle when Jen is drinking
Flats - For hospital room scene, room looks like a hospital bedroom makes it look more real. Fainting scene because the door is by the hallway and when the girls arrive home Iris faints straight away. 
School - By tec block bushes and it's where the transition scene takes place because getting in and out the bush is easy. Also it's at school so the cast needed will be there.

Design -  
Richmond park mise en scene had to be pretty and isolated. The location where the gang is has to be a private area
When girls are older, they had to wear hoodies to show they're bad too - hoodies=  iconography 
Beer bottles had to be collected because using real beer bottles will create the rebellious look that the characters need.

Equipment list - Camera to film, Tripod to make sure camera is still, natural day light - audience can relate to it easily. 

1 - Monday - Civic Centre - group, gang, Iris
2 - Wednesday - Richmond Park - group, younger
3 - Thursday - Lampton Park - group
4 - Friday - West mid, Chruch- group
5 - Sunday - Flats - group, Iris

My roles - 

director, makes sure film is creatively produced and made in a single totality. Creatively translates the written word or script into specific sounds and images. Comes up with the ideas for the movie and tells team so they can help create the idea.

location manager - chooses what locations will be on the film for the scenes.

actors/actresses - are on screen, they act as the characters in film.

scripting, - writes what will be said in film

Institutions

Film institutions - 

 A Distributor is a company or individual in charge of the marketing of a film. They set when the film will be released. They decide if the film is good enough quality to go in cinemas before it comes out on video. Some films don't get distributed because quality may be poor or there is not enough money to promote them, so they go straight to DVD or video to be home viewed. Big budgeted films start off at cinemas in one area e.g. London, then go on 'general release'. And low financed films will appear at selected cinemas. E.g Arrow Films

Production companies provides the money and sets the budget. Producers work onside with the director because they're responsible for setting up and may make decisions like what actors to be hired. Executive producers organises the finances and overlooks everything. E.g. Film4 Productions

For Iris - 

The reason why i choose New Line Cinema as the distributor and Mark Johnson Productions to produce the film is because they did My Sister's Keeper. My Sister's Keeper is also a drama tragedy and there are similarities with Iris e.g. main character has cancer. Because Iris is similar, I thought it be best to have the same companies as the successful My Sister Keeper.

Info -

New Line Cinema - American film studio,  founded in 1967 by Robert Shaye as a film distribution company, later becoming an independent film studio.  (Distributor for Iris)

Mark Johnson Productions (Producer) is set up by Mark Johnson who is an American film producer. He produced Rain Man which is a Drama film like Iris, and he won Best Picture Academy Award for it.

Research -

You see films on Television or in Cinema

Letters to God

How is narrative created?
Editing -
pace
Slow at the beginning with the equilibrium; boy has cancer and is writing a letter to god about it, the pace is still slow with the disruption; the op-positional character comes in - post guy. This builds up the interest in the story because it creates questions in the audiences mind makes them want to watch the rest of the trailer.
The recognition starts and is slightly faster, this effect builds up emotional tension on the audience. This is the longest and lasts throughout the trailer.
The transitions in the trailer are slow cuts and dissolving, the transitions were firstly slow to match the pace then got faster. It helped build up the tension in the trailer.

Filming -
camera shots
angles - pov
movements
distances

opening
Boy writing letter, reading what's written as voice over. Long shot to show what's going on,
intro to characters
In the first shot the boy is introduced and then the mum and post guy is.
teasing shots
the mum doesn't agree with God's will. Her son believes in God's will because he's been writing letters to God with positiveness and hope.
the convincer
Most of the trailer is convincing because they are so many questions to be answered. Like when mum opens boy's letter, makes audience want to know her response to her son's strong faith whereas she lost her faith. Makes the audience want to know more and to see the film

Sound -
Starts with voice over of the boy, he lets the audience know that he is sick, he has cancer but doesn't say. And at the end he says 'But it'll be okay' so he has faith and has a positive attitude. Non diegetic
There is dialogue between the post guy and the boy, it's more personal this way also the topic they are talking about is personal and emotional too. Diegetic
Music - The music gets louder throughout the trailer. Starts with piano music, piano is a classical and calm instrument - suits with pace of trailer at beginning. Eventually as trailer gets faster, lyrics and more instruments are added to match with emotions later on in the trailer.

How is Genre established?
The genre is Drama because there's social interaction with the audience, setting and characters in the trailer. The characters are going through a struggling experience that the audience can relate to and they feel emotionally attached by it. And finally there is a sort of realisation at the end

Conventions -
Firstly, there's an MPAA (Motion Picture Association of America) film rating at the beginning which states the film is a PG (Parental Guidance). This means any age can watch it but parental guidance is suggested as some parts of the film may not be appropriate for children to watch. This shows the film's target audience is anyone, possibly family because it's PG.

Next the production company logo appears - Possibility pictures. This can give an insight of the film because it can be compared to previous films made by Possibility pictures. Again, gives a clue on the target audience.

Shot -
The first shot is a long shot and it's eye level. There's a voice over by the main character, and his actions suits what he is saying because the voice over is his thoughts (diegetic sound). In the first shot he says as the voice over "Dear God..." so he looks up to the sky where God is. He is writing a letter to God, the audience knows this is important as the film's name is 'Letters to God'. This creates a personal and sweet feeling for the audience. The voice over gives a brief outline of the film leaving the audience with questions. There is calm piano background music to match the feeling created by the first few shots.

 And the last shot is the same shot like in the beginning - same location, dark, same character. This effects the audience because now they know what the character has been through but at the beginning they didn't.

Text- 
Some shots are black with gold text. They're short sentences that relate to the film and the audience. The music changes as the first one is seen. It's inspired by a true story which gives meaning and a purpose.
Another text shot is ''Producers of Fireproof and Facing the Giants". This suggest because these producers also made this film, there will be a similarities like genre - Drama.
The credits were right at the end of the film - e.g. names of actors, producers, distributors. The actor names didn't appear through the trailer, this suggests that they aren't easily recognisable actors because they may not be so famous. Otherwise the editor would of put the names in between the trailer to keep hold of the audiences attention.

Codes and Conventions

Codes and Conventions -

Production Company logo - Tells the audience the company that created the film. If the production company made successful films in the past, this gives a good image on the new film and people would want to watch it as before they've enjoyed films made by that company. The more people who watch it, the bigger the profit. Also, sometimes the logo may change the way it's represented to match the genre of film e.g. Warner Brothers.

Cast and Crew - Names of actors and actresses are in the trailer, people may watch film because it features one of their favorite actors/actresses.
Also 'From director of...' This may suggest content is similar to other film. And because the same director filmed it, how ever entertained the audience was in the other film, the audience will be that entertained in the new film.

Paces - 
 Fast pace: cut the clips to show as much of the story possible, giving an idea of the narrative.
Sometimes slow in beginning then fast to create tension and emotions for the climax.

Length of Shots - How long a shot is gives an effect. so each second counts. Short shots show important bits to the plot. Longer shots hold info about storyline.

Music - Matches pace of film, sets mood.
Dialogue - Tells story, seems more personal
Text - Creates suspense, helps tell story


Conventions of Drama genre -

Firstly, genre should be easily recognized by target audience because you want them to watch your film. Genres are used to form a script and attract the target audience.

Drama -

• True life situations with realistic characters, stories and setting
• Shows journey of character development
• Strong social interaction
• Storyline purpose is to move audiences emotions
• What makes drama is the conflict - inner/outer struggles, pain
• Audience can easily relate to characters
• Keeps audience emotionally attached and tension going - by using climaxes and anti climaxes.
• Form of realisation at end

 Iris is a hybrid because it's drama, tragedy (suffering, weak, illness) and coming of age (grow out of bad lifestyle, turn mature)

Iris

  My official film name - Iris. 

Iris - Used as girl in film is called Iris but it's also ironic as rainbow connotes happiness, harmony and luck which doesn't relate to sad story in film. Although it can relate to message in the end because rainbow also means life.

Genre - Drama, 'coming of age', Tragedy

Pitch 

When two teenage girls waste their lives, all that matters is they have each other.  Iris and Jen are two best friends who live a lifestyle of smoking, drinking and partying. The bond is unbreakable between the two. But when Iris gets sick and is diagnosed with cancer, how will Jen survive without her?

Synopsis

Jennifer Bates and Iris Stanley are 14 year olds,soon to be 15. They are best friends who both loathe their families and live in Brixton, South London. They Stay out all night and instead of going to school they sit in the local park, drinking, smoking and doing all the things teenagers shouldn’t be.
Eventually their mayhem lead them to a group of young thugs and the girls find themselves stealing cars, selling drugs and robbing from the local community.

One day Iris falls ill. Iris is diagnosed with cancer - a brain tumour. With the newfound love and support of her family,Iris goes into hospital leaving her beloved friend behind to fend for herself in a world which until now, she understood.
The bond between the girls is tested as they are torn apart by the possibility of death and the harsh reality of loneliness in a cruel and unforgiving world.
This is a story about two desolate lives, brought together by a basic human need to survival and be loved… but when all they have known is how to survive together, how will they learn to survive apart?

Things to include in trailer - Beginning and abit of middle, not resolution as it'll give the whole film away.
 

Beginning:
· Sad desolate environment of 2 young girls· Friendship is made and hence they create their own “family” together.· Bond becomes apparent to trailer audience.
Middle:
· Bond is reinforced for trailer audience·The 2 girls create havoc together, strengthening their relationship.·After bond is strengthened – conflict is created and audience discover 1 character has cancer. Posing the question: what happens now? 

(This is not shown in trailer) End: Iris doesn't survive, leaves Jenn alone forever. However, Jen's life has changed for the good as before she was surviving without Iris and Jen wanted to change for the better. 

 In the trailer, can add keywords with white flashing light as background: Survival, change, light, hope, death, life - message from film

White is pure and represents peace and purity. It's a colour which is like a light at the end of a dark tunnel - hope.

Warm Bodies

 

The voice over is used to introduce characters and narrative - it lets the audience know the lifestyle of the one zombie as he explained himself also that he wishes he could connect which is what relates to the narrative of the trailer. This supports the genre of the trailer because its drama and comedy as it was explained in a humorous way. There were many cuts to keep the trailer short. The non diegetic sound was the music - which build up during the trailer, 
Even though the voice over was targeted at the audience, the main character in the film could hear it as well since it was him talking - diegetic sound. In addition to this, the characters talking, shooting from guns, any sound that happens in the film is also diegetic.

Todorov - 5 part theory, 
equilibrium - The beginning introduces zombies, setting is dead and abandoned. This may represent the zombies since they're all dead.disruption - Character see's girl in shooting scene, zombie takes her and looks after hercomplication - girl's dad kills zombies - problem because zombie and girl are friends, them being together infects other zombies. Zombie is learning to be human from this.The restoration was kind of seen because the zombie turns human and kisses the girl but something might of happened from there. Normally, in trailers the restoration isn't seen because it'll reveal the whole film.

                   

Byzantium

The girl writes in a book about her story which will never be told to anyone. Her mother drinks human blood - she's a vampire. Some humans know about it and from there in the trailer there was many cuts featuring action scenes suggesting when people started finding out it created a complication. Also the girl wasn't keen on being a vampire and wasn't a true one as she told her boyfriend suggesting she may not want to be vampire.
The movie is a Hybrid - Thriller because it's jumpy from the vampire attacks and it excites the audience. Also it's a Fantasy because it features vampires and vampires are made up creatures.

 

Beautiful creatures

In Beautiful Creatures, the Sound is non-diegetic and diegetic. The background music and dramatic sound effects are non-diegetic because the sound is only heard by the audience. style changes and so does the mood of the trailer.

 Whereas sound like  Glass smashing, characters talking are diegetic because the audience and everyone in the film can hear it

The picture is fantasy like, it has creative graphics to suit the movie genre. 

The Titles are bold with a feminine feel as its sliver (like jewellery) and the text has thin line/waves at the end of some letters (stereotypically the way girls/ young women/teenage girls write). This may suggest the film will appeal to women most. 

The colours in the film are dark to suit the dark fantasy genre and plot.  In the trailer there was a lot of cuts to keep it short and neat.

Trailer

Monsters University is a hybrid genre -

• Animation
• Adventure film
• Family Film
• ComedyComputer Animation

The target audience are families with children aged 12 and under. I know this because the institution - Disney Pixar creates animation for a family audience. Also because its animation it will appeal to a younger age group.

New way for Lynx

Instead of the slogan 'Get the looks that gets the girls', it should be 'Get the powers that no others have'. Change need for sex to need to dominate and need to achieve, needing to dominate and achieve is just as good as need for sex; the spray can help someone have great powers and achieve the most difficult tasks - If Lynx wanted, they still can use their getting  girl thing except this time less chaotic and the girl cant be perfect although perfect to the guy wanting the girl.
 ^^ sticking with that idea the ad can first start of with the guy (who is young and average good looking)  looks at the girl ( not in a uniform, not skinny, average) who doesn't know him, he wants to introduce himself although he's too scared. He tries on the spray and he feels he's got the power to achieve what he couldn't before - which is asking the girl out. With the spray on, he finally has the confidence to ask her out on a date and she says yes - both are happy.

Although need to dominate and achieve doesn't have to be with getting a girl however I did that in this case because its a less offensive way for Lynx's message of getting girls to come across to the audience. - It's a sweeter way not sexual.

Homework - preparing for CA